Campaign+Techniques

Campaign Techniques
a lot of lobbying work grass-roots organizing (small local parties that help a national party) voter registration campaign contributions huge marches rallies pickets NONVIOLENT civil disobedience (protesting against law thought immoral)

Effective?[[image:05friedan3_lg.jpg width="260" height="405" align="right"]]
Even though some of these were effective were effective while others were not. However, by practicing many different ways of campaigning, it showed them which ways worked and how to improve other techniques. Ineffetive ways gave way to new ideas. As an example: in the 1970s, NOW started a nation wide campaign to help pass an Equal Rights Amendment (ERA). They gave out buttons which read "59 cents" to show people the amount of money women were paid for every dollar that a man made. Even though this strategy did not work very well, it gave people ideas that NOW still uses as campaigning techniques (showing unfairness).

Lobbying Works...
In 1972 Congress almost passed an ERA so men and women would be totally equal. It did not ratify, though, because women wouldn't be protected from the draft if they were considered totally equal. Even though it didn't ratify, it still had an effect because it made it through congress long enough to make them think about the pros and cons. NOW's lobbying made polititians think about women's rights.(We are still trying to pass an ERA)

Photo References: http://www.aliciapatterson.org/APF1502/Rubin/Rubin04.jpg